If you see an ad for “Fair Trade Denim Jeans,” you might assume they were made out of fair trade denim, using fair trade cotton. But Madewell and their parent company J. Crew are leading you on. The fair trade label they’re using just skims the surface of the complex fashion supply chain and only applies to the final stage of production.
Watch this video to learn more, then take action: Tell Madewell and J.Crew to drop the fairwashing and put their money where their marketing is and commit to fair trade cotton from small-scale farmers.
Corporate Consolidation and the COVID-19 Crisis
Corporate consolidation was already a threat for small businesses and small-scale farmers. Now COVID-19 could leave us with even fewer options.
Introducing: The International Guide to Fair Trade Labels
“What’s the difference between all of these fair trade labels?” A new Guide exposes which standards that put farmers and workers first, and which are focused more on corporate marketing and PR.
Tell Starbucks: Drop Slave Labor, Choose Real Fair Trade
Twice in nine months, labor inspectors found slave labor on Braziilian plantations where Starbucks buys their C.A.F.E. Practices certified coffee. Their in-house certification scheme claims “99% ethical coffee”, but it’s becoming more and more clear: These standards are glossing over a serious problem.
More Videos from Fair World Project