If you see an ad for “Fair Trade Denim Jeans,” you might assume they were made out of fair trade denim, using fair trade cotton. But Madewell and their parent company J. Crew are leading you on. The fair trade label they’re using just skims the surface of the complex fashion supply chain and only applies to the final stage of production.

Watch this video to learn more, then take action: Tell Madewell and J.Crew to drop the fairwashing and put their money where their marketing is and commit to fair trade cotton from small-scale farmers.



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