Fair World Project Letter to Fairtrade International (FLO) Regarding US Market
Enter Email

 Watch the Video


March 8, 2011

To: Fairtrade International Board, Executive Team and the Global Operation Team

Fair trade is a social movement and market model that aims to empower small-scale farmers and consumers in underdeveloped countries to create an alternative trading system that supports equitable trading, sustainable development and long-term trading relationships. Fair trade supports fair prices and wages for producers, safe working conditions, investment in community development projects, and the elimination of child labor, workplace discrimination and exploitation.


Certified fair trade products now represent a multi-billion dollar industry with over 10,000 products in the marketplace, with more than $1 billion dollars in annual sales in the United States.  Fair trade exists, and has grown largely thanks to the continuous work by fair trade producers, advocates and alternative trade organizations. For fair trade to realize its objectives, fair trade certifiers must significantly improve transparency, accountability to civil society, and governance.


Fair Trade USA’s (FTUSA; formerly TransFair USA) split from Fairtrade International (FLO) has laid bare the numerous fractures in the fair trade community, the lack of accountability to small producers and the marginalization of civil society by FLO and FTUSA.  Fair World Project (FWP) has detailed the failings, challenges and opportunities over the last six months for the fair trade movement and market in the United States, especially in light of FTUSA’s unilateral actions (www.fairworldproject.org).  In the last 12 months FWP has mobilized over 20,000 concerned consumers to take action to improve fair trade standards and policies. 


FLO has made numerous affirmations towards improving the global system, but there is still much work to be done. As part of an ongoing engagement process, FLO convened a meeting in February 28th for fair trade producer representatives, advocates, alternative trade organizations and companies in New York City. FLO representatives proposed a plan for the United States that consisted not of a stand alone Labelling Initiative (LI) composed of members of civil society with representation on the FLO General Assembly, but of a Fairtrade Marketing Operation (FMO) without power to develop and contribute to FLO policies.   


FMOs are FLO’s approach to developing emerging fair trade markets. FWP understands the justification for the proposal of an FMO in an era of scarce resources. However, the US is a mature fair trade market with hundreds of millions of dollars in annual fair trade sales and requires significant attention and resources, or risk losing market share to other low bar social certification schemes.  As one of the largest markets in the world, US fair trade civil society and market representatives need the same voting power as any other LI in the General Assembly in order to impact policy.  FMOs currently do not have voting rights within FLO and thus cannot impact policy or procedural matters. US civil society must be recognized by FLO and have voting power.


Furthermore, FLO must guarantee an accountable and globally recognized governance structure in the United States, be it an FMO or LI. To assure a democratic and representative FMO, FLO must open up the US FMO board application process and prioritize a majority of civil society representatives, including small producer, alternative trade organizations (ATOs) and fair trade advocate organizations.


Without meeting these key provisions, FLO’s proposal for the US will jeopardize the fair trade market in the North America. Despite the hope created by FTUSA’s departure from the FLO system, a failure by FLO to improve the global system and create a high bar standard with a functional and truly representative governance model will hamper fair trade’s expansion and impact for producers. If FLO simply continues FTUSA’s failed model of exclusively prioritizing fair trade sales volume at any cost, without responding to the demands of civil society, FLO will repeat the problematic history of FTUSA.


Fair World Project proposes that FLO seize this unique historical opportunity and create a true multi-stakeholder model in the Unites States that is accountable to civil society and has voting power within the FLO General Assembly.  With one of the largest fair trade markets in the world FLO would be well served to respond to the demands of civil society, or repeat the failures of the last decade.


Thank you for your consideration and we look forward to your plans to move forward.




Dana Geffner

Executive Director

Fair World Project



Fair World Project (FWP) is a campaign of the Organic Consumers Association (OCA). The OCA is the largest network of ethical and environmental consumers in North America. The OCA represents over one million members, subscribers and volunteers, including several thousand businesses in the natural foods, organic and fair marketplace. Our US and international policy board is broadly representative of the organic, family farm, environmental, and public interest community.


Fair Trade is the Pathway to Regenerative Agriculture

Coop Coffee

The movement for a food system that sustains people and planet is been growing. Fair trade offers a model to incorporate fair livelihoods and the true cost of production into regenerative agriculture models that are both new and very old, feeding the world and tending the planet. Written by Ryan Zinn The climate is changing, […]

A Soil-to-Soil Vision for the Fashion Revolution

Paige Green - Fibershed

From origins in Northern California, Fibershed is building a global network of regional regenerative fiber systems. Founder Rebecca Burgess describes her vision for vibrant local fibersheds that connect us to the landscapes that grow what we wear and sustains a new generation of farmers, ranchers, natural dyers and mills. From conventional cotton production, which uses […]

Fair Trade As We Do It: the Story of Jumbo Nuts

Annie Jose sewing rice seeds into her rice paddy

Fair Trade Alliance Kerala, the small-farmer collective I work for, is recapturing the homestead farming traditions of Kerala. Our goal is to grow to about 10,000 farming families stewarding about 40,000 acres of farmland, creating conditions that are akin to a tropical rainforest in crop diversity and biodiversity. For us, biodiversity is a food security […]

Regenetarians Unite!

Regenetarians Unite

As eaters, we have a choice: will our diets restore and replenish the earth, or will they deplete it? An exploration of three key principles that look beyond simple distinctions between omnivore and vegan towards a new Regenetarian ethos. By David Bronner How the Regenerative Agriculture and Animal Welfare Movements Can End Factory Farming, Restore […]

What Does “Regenerative Agriculture” Mean to You?

Women Workin in Fields - Coop Coffees

We asked that question to a handful of leaders, growers and thinkers from around the world. Here are a few of their thoughts. “Regenerative agriculture, based on our Andean experience, is the direct relationship with life. It gives life back to Mother Earth, provides food that connects with every aspect of human beings and their […]

Product Picks

Peace Coffee

We asked our team for some of their current favorite products from companies committed to the principles of fair trade and regenerative organic farming. Find them online or at your favorite natural food store! Imagine an economy that rewarded small-scale producers for their hard work, fed us all healthy food, and clothed us sustainably. While […]

Fair Trade for Farmers and Soil

Plowing field with oxen

Small-scale organic farming and regenerative agricultural practices combat our climate crisis and help feed the world. Here are just a few of the ways that fair trade producers and their brand partners are collaborating to grow ethical supply chains through regenerative organic agricultural methods, and producing goods that we can all feel good about. This […]

The Hidden History Made at Sakuma Brothers Farms

Picking blueberries: Copyright David Bacon

History was made on September 12, 2016 with the election of Familias Unidas por la Justicia to be the union representing berry pickers at Sakuma Brothers Farms in Washington state. Three perspectives on what that means for farmworkers, farmers, and our food system. History was made on September 12, 2016 with the election of Familias […]

Food Waste, Hunger and Climate Change

Food Wastage Footprint and Climate Change, Rome FAQ

As a child, you likely heard some variation of the cliché, “Eat all your food; there are starving people in the world.” While hunger remains one of humanity’s greatest challenges, the underlying causes are not as clear as one might think. Written by Ryan Zinn As a child, you likely heard some variation of the […]

Fair Cannabis?


For decades, workers have flocked to Northern California and Southern Oregon to work the fall cannabis harvest. Some are migrants on their seasonal tour. Others are driven by an interest in cannabis culture, or by the promise of lucrative pay. While some “trimmers” have had pleasant, safe and profitable experiences, many have not. Written by […]