Fair Trade USA
Enter Email

 Watch the Video

Robin Shreeves
July 15, 2011

At the height of S’mores season, protesters are leaving cards with QR codes near Hershey’s chocolate products in stores to alert shoppers of the problems with the company’s cocoa sourcing problems


photo: Sancho McCann/Flickr
It seems that one of the first things I see when I walk in almost any grocery store this summer is a special display with all the ingredients you need for S’mores. Hershey Chocolate Bars, Jet-Puffed Marshmallows, and graham crackers are displayed together to tempt shoppers to throw them in their shopping cart.
I wonder if I took a good look at the display if I’d see any of the Consumer Alert cards that people are leaving near the Hershey chocolate. Raise the Bar created the cards, which anyone can print out and surreptitiously place near Hershey products. Raise the Bar is a consumer group that’s asking “Hershey to be a leader in responsible chocolate and shift toward Fair Trade Certified cocoa.”
The cards (pictured at right) feature a QR code that can be scanned with a smartphone that will lead consumers directly to information about Hershey’s unfair labor practices. They can take action right there in the supermarket aisle if they choose to.
Change.org  reports that consumers have been asking Hershey for years now to do what it committed to doing 10 years ago – “eliminating abusive child labor, forced labor and trafficking from their cocoa supply chains.” But Hershey still sources much of its cocoa from West African cocoa farms where abuses continue.
Since Hershey has not followed through on its commitment to source sustainably and fairly, consumers are taking matters into their own hands. In addition to the Consumer Alert cards being placed in S’mores displays, there’s a petition on Change.org asking Hershey to Raise the Bar. 
Until Hershey’s changes the way they source their cocoa, you don’t have to give up your S’mores if you’re joining the protest. There are plenty of chocolate companies that make milk chocolate bars from fairly sourced cocoa that, in my opinion, are much better tasting than Hershey’s chocolate bars. Here are a few of my favorites that come in big bars suitable for S’mores.
Do you use a fairly sourced chocolate in your S’mores or just for munching on? Which brand do you use?

A high-tech protest against Hershey


Fair Trade for Farmers and Soil

Plowing field with oxen

Small-scale organic farming and regenerative agricultural practices combat our climate crisis and help feed the world. Here are just a few of the ways that fair trade producers and their brand partners are collaborating to grow ethical supply chains through regenerative organic agricultural methods, and producing goods that we can all feel good about. This […]

The Hidden History Made at Sakuma Brothers Farms

Picking blueberries: Copyright David Bacon

History was made on September 12, 2016 with the election of Familias Unidas por la Justicia to be the union representing berry pickers at Sakuma Brothers Farms in Washington state. Three perspectives on what that means for farmworkers, farmers, and our food system. History was made on September 12, 2016 with the election of Familias […]

Food Waste, Hunger and Climate Change

Food Wastage Footprint and Climate Change, Rome FAQ

As a child, you likely heard some variation of the cliché, “Eat all your food; there are starving people in the world.” While hunger remains one of humanity’s greatest challenges, the underlying causes are not as clear as one might think. Written by Ryan Zinn As a child, you likely heard some variation of the […]

Fair Cannabis?


For decades, workers have flocked to Northern California and Southern Oregon to work the fall cannabis harvest. Some are migrants on their seasonal tour. Others are driven by an interest in cannabis culture, or by the promise of lucrative pay. While some “trimmers” have had pleasant, safe and profitable experiences, many have not. Written by […]

Sustainable Public Procurement:

Sustainable Public Procurement

An Understated and Effective Way to Grow Fair Trade Sales of fair trade products have grown in leaps and bounds, especially in Europe. While this growth is encouraging, supply from producers in the Global South is well ahead of demand from consumers in the North. How do we close this gap? Here’s a practical guide […]

Trading Down: How Unfair Trade Hurts Farmers

United States farm incomes sharply declined in 2016 for the third year in a row. Prices for wheat and corn are currently at ten-year lows, and in many cases U.S. farmers are paid below the cost of production for what they produce. While these low prices hurt U.S. farmers, when the crops are exported by […]

Grow Ahead: Crowdfunding Climate Resilience

Fair World Project is launching Grow Ahead, an online crowdfunding platform. For the first time, individual consumers can forge an intimate link with front-line farmer groups, directly funding farmer initiatives and supporting the global effort to address climate change on the farm. Industrial agriculture and food production is a major contributor to climate change, and […]

Fair Cities


    What will the just economy of the future look like? We asked for your suggestions for cities across North America that are living examples of fair trade values in action. Is yours on the list? MINNEAPOLIS/ST PAUL, Minnesota Minneapolis-St. Paul is a hotbed of fair trade activity. For decades now, local nonprofits like the […]

It’s Time for Wages With Dignity


by Ryan Johnson Quietly, hidden behind the headlines that feature presidential candidates bemoaning the state of our country and our economy, voters in several states are no longer waiting on politicians. They’re taking matters into their own hands and launching minimum wage ballot initiatives to create the economic change people sorely need. The impetus for […]

The Business Case for Raising the Minimum Wage


by David Bronner At Dr. Bronner’s, the company I run with my family, we believe that we can only prosper in the long run if we contribute to the prosperity of society as a whole. It’s why we strive to compensate all our staff fairly, cap executive compensation at five times the lowest paid position, […]