FWP August eNewsletter

August 31, 2011


In This Issue
FWP Launches Be Fair Campaign
New Small Producer Fair Trade Seal
 Adventures in Fair Trade Alcohol
FWP Tour: Tast of Palestine
Fair World News Bytes
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Dear Supporter,

Fair World Project Launches Be Fair: Bringing Justice to the Marketplace

Make your voice heard: Tell  brands to “Be Fair!”

Join the Fair World Project’s Be Fair Campaign and call upon major brands and companies in the marketplace to “Be Fair” and source Fair Trade ingredients and products. Help us educate the marketplace about Fair Trade and key Fair Trade certifiers and standards.

The Fair World Project’s Be Fair Campaign aims to activate and empower consumers to encourage conventional brands and corporations to source Fair Trade ingredients and products. The Be Fair Campaign will educate conventional brands and corporations about Fair Trade standards and certification options.

Beyond sourcing token Fair Trade ingredients, Be Fair urges conventional brands:

  • To make long-term commitments to producer groups.
  • To steadily increase the percentage of Fair Trade ingredients in their product line.
  • To accurately communicate the benefits of Fair Trade to their consumers. 

Find the Be Fair Campaign on   and .

Read more and take action.

New Small Producer Fair Trade Seal

The CLAC (Coordinated Latin American and Caribbean Small Producers) recently launched their own fair trade label in the US. CLAC’s “Small Producers” seal breaks new ground in the world of fair trade standards and labelling. According to CLAC “[The Small Producer’s label] is an initiative created and owned by small producers from the South to identify ourselves in the local and international market. It responds to the problems and realities experienced by small producers and promotes the integral quality of their products.”

For more inforamtion on CLAC and their new seal, visit their website

When the first FLO certified pound of fair trade coffee reached consumers over 11 years ago, no one could possibly have imagined that within a decade, fair trade products would expand to include everything from quinoa to cosmetic products. In the past, fair trade products included primarily cocoa, tea and sugar. In recent years wowever, the market has witnessed an explosion of products and producers, thanks to growing consumer demand, innovative producer groups and pioneering companies. Enter CADO.

Deep in the foothills of the Ecuadorian Andes, small-scale family farmers are growing sugar cane on steep hills. CADO, or the Sweet Organic Agro-craft Consortium (Consorcio Agro-artesanal Dulce Orgánico in Spanish) is a consortium of five small regional sugar cane producer groups, representing 18 communities in two provinces. Founded in 2003 with the support of the Rural Forestation and Progress Network Corporation or CRACYP, an Ecuadorean Non Governmental Organization, CADO’s mission is to facilitate fair prices and local self-development for member families.

Read more.

Fair World Project Tour: A New Taste of Palestine

A New Taste of Palestine   

February 3th-13th 2012

Please join the Fair World Project (FWP) the Canaan Fair Trade and Run Across Palestine (RAP) to explore the emerging world of Fair Trade in Palestine. FWP’s Palestine tour will provide a unique opportunity to learn from Palestinian farmers, workers, and their families. In addition to experiencing the reality of Palestinian farmers and producers, tour participants will share in the richness of Palestine’s cultural and religious heritage, visit historic and off-the-beaten-track places, and experience the hospitality of the Palestinian people. The tour will also meet and accompany runners that are participating in the “Run Across Palestine” ultra-marathon event.

FWP’s Fair Trade Palestine tour will accompany portions of the Run Across Palestine. RAP will raise funds and awareness for the plight of Palestinian olive farmers who have been displaced from their ancestral farms due to the ongoing conflict in the region. Funds raised from the RAP will have several immediate impacts including purchasing and planting thousands of olive trees. Funds will also provide scholarships for the children of Palestinian olive farmers. All this is designed to reestablish sustainable olive growing practices in this land known for its centuriesold traditions of hospitality and fine orchard crops.

Tour Highlights:

  • Canann Fair Trade olive, tomato and wheat farmers
  • Visit with Palestine Fair Trade Association producers
  • Hebron Seeds Bank with the Union of Agricultural Work Committees
  • East Bani Zayd Organic Olive Oil Co-operative
  • Qasaba Market
  • Accompany Run Across Palestine activities
  • Cultural activities in Jerusalem, Bethlehem, Jenin, Ramallah and Hebron.

Download tentative itinerary

Cost: $2000

Package Includes:

  • 3 Star Hotels and Guest Family Housings; three meals a day
  • On-ground transportation including airport pick-up and drop-off
  • Translation and program activities
  • Preparatory reading materials
  • NOT INCLUDED: airfare, airport departure taxes, lunches, tips, and personal expenses. Single rooms are available for an additional $200.

How to Register:

Register online and pay a non-refundable deposit of $400 by November 1st.


Register online!


Contact Ryan ([email protected] ) with any questions about this trip, or call toll-free 800-631-9980.

Fair World News Bytes

Fair World Project (FWP)

PO Box 42322

Portland, OR 97242

Phone: 800-631-9980


Fair World Project (FWP) is a campaign of the Organic Consumers Association, a 501c(3) non-profit organization. FWP promotes fair trade, insists on integrity in fair trade, and cultivates a holistic approach to global economics.

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