Blog Post: Fairwashed: Madewell’s Fair Trade Denim
Photo by: USDA NRCS Texas
“Cotton boll maturing on Bobby Byrd’s cotton plant in Hale County near Plainview, Texas”.
Some rights reserved https://www.flickr.com/photos/139446213@N03/24490395753/in/photostream/
Fairwashed: Madewell’s Fair Trade Denim:
Fair Trade Denim. It sounds good, right? The press certainly thought so when J. Crew and Madewell launched their collections earlier this year. But, behind the buzz, what does it mean? Unfortunately, not as much as you think.