Fair World Project (FWP) educates and advocates for a just global economy where: people are treated fairly with dignity; the environment is respected and nourished; commerce fosters sustainable livelihoods and communities in a global society based on cooperation and solidarity; fair market opportunities and fair government and trade policy defend, and support the contributions of farmers, workers, and artisans to our global society; marketing claims have integrity and promote throughout entire supply chains, and support dedicated brands that put people before profits.


  • To contribute to the movement to build a just economy that benefits and empowers all people especially those traditionally marginalized in our current system, including family-scale farmers, small-scale artisans, and food and apparel workers
  • To educate consumers, retailers, manufacturers and marketers regarding:
    • The standards, criteria, and possible fair-washing behind claims of fairness and justice on products they produce, sell and/or consume, including understanding the benefits and limitations of third-party verifications.
    • The ways government and international trade policies support or inhibit a just economy.
    • Key issues, theories, initiatives, policies, and campaigns related to fair trade, family-scale farmers globally, labor justice, sweat-free apparel, and trade and agriculture policy
  • To pressure companies to: improve sourcing and labor practices by obtaining fair trade, fair labor or other appropriate certification for major supply chains; make only authentic eco-social market claims; and support public policies that benefit small-scale producers and workers
  • To promote certification labels, membership organizations, companies, and brands that further progress toward a just economy
  • To facilitate dialogue among and between movements working towards a just economy
  • To advocate for a better world by: educating and inspiring individuals and organizations through our twice-yearly free publication; providing educational resources and workshops for consumers, retailers, and brands; and collaborating with other organizations with similar values.