If you see an ad for “Fair Trade Denim Jeans,” you might assume it was made out of fair trade denim, using fair trade cotton. But Madewell and their parent company J. Crew are leading you on. The fair trade label they’re using just skims the surface of the complex fashion supply chain and only applies to the final stage of production. Tell Madewell and J.Crew, drop the fairwashing and put your money where your marketing is. Commit to fair trade cotton and support small-scale farmers.