World Fair Trade Day 2012 Retailer Toolkit
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FEATURED CAMPAIGN

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Welcome!

Thank you for celebrating World Fair Trade Day with us! The below files are available to download and print. Contact nancy@fairworldproject.org with any questions about how your store can make the most of this positive, powerful campaign.

Sweepstakes: Enter to Win a Fair Trade Adventure to Sri Lanka

Sweepstakes Flyer - 5"x7" (1.6 MB PDF)
Sweepstakes QR Code (300 KB JPG)
Fair Trade Adventure Logo (174 KB JPG)

In-Store Marketing Materials

Shelf talker 3.75"x5" Horizontal (4.5 MB PDF)
Shelf talker 3.75"x5" Vertical (5.5 MB PDF)

End Cap Signage and Schematics

End Cap Signage Horizontal 8.5"x11" (3.8 MB PDF)
End Cap Schematic--Grocery (943 KB PDF)
End Cap Schematic--HABA (1.4 MB PDF)

Campaign Communications

Suggested Social Media Posts April-May (196 KB Word)
Suggested Newsletter/Blog/Web Copy (157 KB Word)
Press Release (117 KB PDF file)
Fair Trade Principles Flyer (2.6 MB PDF)

In-Store Events

Sample WFTD Event Ideas (138 KB PDF)

Recipes: Delicious and Fair

Dr. Bronner's Cocounut Rice Recipe Cards 4 up 8.5"x11' ( 500KB Word)
Blank Campaign Recipe Cards 4 up 8.5"x11" (593 KB Word)
Recipes from Alaffia (2.3 MB PDF)
Recipes from Alter Eco (5.4 MB PDF)
Recipes from Dr. Bronner's (1.1 MB PDF)
Recipes from Guayaki Yerba Mate (2.1 MB PDF)
Maggies' Organics Recipe (313 KB PDF)

World Fair Trade Day Logos

WFTD Logo-High Resolution (179 KB JPG)
WFTD logo Low Resolution (46 KB JPG)

Watch the video and share with your customers



Download video here (160 MB)