Small-scale organic farming and regenerative agricultural practices combat our climate crisis and help feed the world. Here are just a few of the ways that fair trade producers and their brand partners are collaborating to grow ethical supply chains through regenerative organic agricultural methods, and producing goods that we can all feel good about. This […]
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February 24, 2012 Adam Eidinger 202- 744- 2671 firstname.lastname@example.org
Dedicated Fair Trade Brands Announce Major Consumer Campaign for World Fair Trade Day - May 12, 2012
More than 500 Retailer Events Planned National Contest Offers a Fair Trade Adventure to Sri Lanka
PORTLAND, OR – The fair trade advocacy organization, Fair World Project (FWP), will coordinate more than 500 retail store events on World Fair Trade Day, May 12, 2012. The coordinated campaign to celebrate and promote World Fair Trade Day is being sponsored by dedicated fair trade brands Alaffia, Alter Eco, Dr. Bronner’s Magic Soaps, Guayaki, Equal Exchange, and Maggie’s Organics. Over 500 natural product retailers across the country have already signed up to participate in this unique initiative. “Demand for fair trade products is growing day by day. New Seasons Market is looking forward to hosting World Fair Trade Day promotions in all twelve of our stores in the Portland area” says Cindy Young, New Seasons Market’s wellness buyer.
In-store retailer events country-wide will include sampling and promotional discounts from dedicated fair trade brands; a screening of a new educational video about the principles of Fair Trade; and the opportunity to enter a contest to win a 17 day “Fair Trade Adventure to Sri Lanka.” The contest will be the first of its kind organized nationally and will provide an all expenses paid trip in conjunction with Intrepid Travel for 2 random winners to visit the ‘Coconut Triangle’ region of Sri Lanka where the world’s first organic and fair trade coconut oil project was developed over the last half-decade.
“It was important for dedicated fair trade brands to join efforts to educate consumers on the impact our local purchases have on global communities world-wide,” says FWP Executive Director Dana Geffner. “Participation in World Fair Trade Day will give people a chance to connect with fair trade producers in a deeply meaningful way. We hope the winners of the contest will return home and become fair trade-ambassadors that can report first hand on the benefits Fair Trade contributes to people’s lives.”
Certified fair trade products now represent a multi-billion dollar industry with over 10,000 products in the marketplace. Consumer demand for fair trade products has steadily risen over the course of the last decade thanks to the tireless work of dedicated advocates and advocacy organizations, fully committed companies, and students. Certified Fair Trade products are available at hundreds of natural product retail stores such as Whole Foods Market locations across the country.
Fair trade is a social movement and market model that aims to empower small-scale farmers and workers in underdeveloped countries to create an alternative trading system that supports equitable trading, sustainable development and long-term trading relationships. Fair trade supports fair prices and wages for producers, safe working conditions, investment in community development projects, and the elimination of child labor, workplace discrimination and exploitation.
Fair World Project is a non-profit organization whose mission is to promote organic and fair trade practices and transparent third-party certification of producers, manufacturers and products, domestically and abroad. Through consumer education and advocacy, FWP supports dedicated fair trade producers and brands, and insists on integrity in use of the term “fair trade” in certification, labeling and marketing. FWP publishes a bi-annual publication entitled For a Better World and sponsors regular Fair World Tours of regions with emerging fair trade projects to highlight their role in surrounding communities. For more information, visit: http://www.fairworldproject.org.
History was made on September 12, 2016 with the election of Familias Unidas por la Justicia to be the union representing berry pickers at Sakuma Brothers Farms in Washington state. Three perspectives on what that means for farmworkers, farmers, and our food system. History was made on September 12, 2016 with the election of Familias […]
As a child, you likely heard some variation of the cliché, “Eat all your food; there are starving people in the world.” While hunger remains one of humanity’s greatest challenges, the underlying causes are not as clear as one might think. Written by Ryan Zinn As a child, you likely heard some variation of the […]
For decades, workers have flocked to Northern California and Southern Oregon to work the fall cannabis harvest. Some are migrants on their seasonal tour. Others are driven by an interest in cannabis culture, or by the promise of lucrative pay. While some “trimmers” have had pleasant, safe and profitable experiences, many have not. Written by […]
An Understated and Effective Way to Grow Fair Trade Sales of fair trade products have grown in leaps and bounds, especially in Europe. While this growth is encouraging, supply from producers in the Global South is well ahead of demand from consumers in the North. How do we close this gap? Here’s a practical guide […]
United States farm incomes sharply declined in 2016 for the third year in a row. Prices for wheat and corn are currently at ten-year lows, and in many cases U.S. farmers are paid below the cost of production for what they produce. While these low prices hurt U.S. farmers, when the crops are exported by […]
Fair World Project is launching Grow Ahead, an online crowdfunding platform. For the first time, individual consumers can forge an intimate link with front-line farmer groups, directly funding farmer initiatives and supporting the global effort to address climate change on the farm. Industrial agriculture and food production is a major contributor to climate change, and […]
What will the just economy of the future look like? We asked for your suggestions for cities across North America that are living examples of fair trade values in action. Is yours on the list? MINNEAPOLIS/ST PAUL, Minnesota Minneapolis-St. Paul is a hotbed of fair trade activity. For decades now, local nonprofits like the […]
by Ryan Johnson Quietly, hidden behind the headlines that feature presidential candidates bemoaning the state of our country and our economy, voters in several states are no longer waiting on politicians. They’re taking matters into their own hands and launching minimum wage ballot initiatives to create the economic change people sorely need. The impetus for […]
by David Bronner At Dr. Bronner’s, the company I run with my family, we believe that we can only prosper in the long run if we contribute to the prosperity of society as a whole. It’s why we strive to compensate all our staff fairly, cap executive compensation at five times the lowest paid position, […]