World Fair Trade Day: Dedicated Fair Trade Brands Announce Major Consumer Campaign
JOIN OUR MAILING LIST
Enter Email
CONTRIBUTE TODAY
FOLLOW US ON
FEATURED CAMPAIGN

 Watch the Video

FacebookTwitterGoogle+EmailShare

FOR IMMEDIATE RELEASE CONTACT: Ariel Vegosen 516-­ 732-­ 0579 ariel@mintwood.com

February 24, 2012 Adam Eidinger 202-­ 744-­ 2671 adam@mintwood.com

Dedicated Fair Trade Brands Announce Major Consumer Campaign for World Fair Trade Day -­ May 12, 2012


More than 500 Retailer Events Planned National Contest Offers a Fair Trade Adventure to Sri Lanka

PORTLAND, OR – The fair trade advocacy organization, Fair World Project (FWP), will coordinate more than 500 retail store events on World Fair Trade Day, May 12, 2012. The coordinated campaign to celebrate and promote World Fair Trade Day is being sponsored by dedicated fair trade brands Alaffia, Alter Eco, Dr. Bronner’s Magic Soaps, Guayaki, Equal Exchange, and Maggie’s Organics. Over 500 natural product retailers across the country have already signed up to participate in this unique initiative. “Demand for fair trade products is growing day by day. New Seasons Market is looking forward to hosting World Fair Trade Day promotions in all twelve of our stores in the Portland area” says Cindy Young, New Seasons Market’s wellness buyer.

In-store retailer events country-wide will include sampling and promotional discounts from dedicated fair trade brands; a screening of a new educational video about the principles of Fair Trade; and the opportunity to enter a contest to win a 17 day “Fair Trade Adventure to Sri Lanka.” The contest will be the first of its kind organized nationally and will provide an all expenses paid trip in conjunction with Intrepid Travel for 2 random winners to visit the ‘Coconut Triangle’ region of Sri Lanka where the world’s first organic and fair trade coconut oil project was developed over the last half-decade.

“It was important for dedicated fair trade brands to join efforts to educate consumers on the impact our local purchases have on global communities world-wide,” says FWP Executive Director Dana Geffner. “Participation in World Fair Trade Day will give people a chance to connect with fair trade producers in a deeply meaningful way. We hope the winners of the contest will return home and become fair trade-ambassadors that can report first hand on the benefits Fair Trade contributes to people’s lives.”

Certified fair trade products now represent a multi-billion dollar industry with over 10,000 products in the marketplace. Consumer demand for fair trade products has steadily risen over the course of the last decade thanks to the tireless work of dedicated advocates and advocacy organizations, fully committed companies, and students. Certified Fair Trade products are available at hundreds of natural product retail stores such as Whole Foods Market locations across the country.

Fair trade is a social movement and market model that aims to empower small-scale farmers and workers in underdeveloped countries to create an alternative trading system that supports equitable trading, sustainable development and long-term trading relationships. Fair trade supports fair prices and wages for producers, safe working conditions, investment in community development projects, and the elimination of child labor, workplace discrimination and exploitation.

###

Fair World Project is a non-profit organization whose mission is to promote organic and fair trade practices and transparent third-party certification of producers, manufacturers and products, domestically and abroad. Through consumer education and advocacy, FWP supports dedicated fair trade producers and brands, and insists on integrity in use of the term “fair trade” in certification, labeling and marketing. FWP publishes a bi-annual publication entitled For a Better World and sponsors regular Fair World Tours of regions with emerging fair trade projects to highlight their role in surrounding communities. For more information, visit: http://www.fairworldproject.org.

FacebookTwitterGoogle+EmailShare

Fair Cities

cities_minnesota

    What will the just economy of the future look like? We asked for your suggestions for cities across North America that are living examples of fair trade values in action. Is yours on the list? MINNEAPOLIS/ST PAUL, Minnesota Minneapolis-St. Paul is a hotbed of fair trade activity. For decades now, local nonprofits like the […]

It’s Time for Wages With Dignity

timeforwage02

by Ryan Johnson Quietly, hidden behind the headlines that feature presidential candidates bemoaning the state of our country and our economy, voters in several states are no longer waiting on politicians. They’re taking matters into their own hands and launching minimum wage ballot initiatives to create the economic change people sorely need. The impetus for […]

The Business Case for Raising the Minimum Wage

businesscase01

by David Bronner At Dr. Bronner’s, the company I run with my family, we believe that we can only prosper in the long run if we contribute to the prosperity of society as a whole. It’s why we strive to compensate all our staff fairly, cap executive compensation at five times the lowest paid position, […]

“Berta Did Not Die. She Multiplied.”

berta01

A Tribute to the Work of Berta Cáceres, Indigenous Rights Leader by Ryan Zinn Berta Cáceres was murdered in her home on March 3, 2016 in the community of La Esperanza, Honduras. Berta cofounded the Civic Council of Popular and Indigenous Organizations of Honduras (COPINH) in 1993, a grassroots organization that struggled for indigenous rights […]

Lucky – A Guest Worker’s Story

lucky01

By David Mohrmann Though he had not wanted to leave his wife and children for six months, had not wanted to sleep on a cot in a room with three other men, had not wanted to work long days under difficult conditions, Miguel said he was one of the lucky ones. At least he had […]

Fair Chance Employment Benefits Us All

fairchance01

By Terrell Hall Earning a living wage through gainful employment is crucial to the huge number of Americans struggling to make ends meet, including the 630,000 women and men who will come home from prison this year. A staggering amount of employment challenges await the formerly incarcerated because of their felony convictions. Particularly hard hit […]

Policy Corner: Farms in California Prepare for $15/Hour Minimum Wage

policy_corne_fallr

By Kerstin Lindgren California legislators, responding to the growing Fight for $15 and Raise the Wage movements, passed a law earlier this year that will guarantee all workers in the state a minimum wage of $15 an hour. This is great news for farmworkers in the country’s largest agricultural state. But will it be a […]

From Weaving to Seed-Saving, Climate Change, and Fighting Monsanto

weaving01

A Guatemalan Woman’s Story of Empowerment Through Organizing an interview with Yolanda Sebastiana Calgua Morales Working together in cooperatives is an empowering aspect of the fair trade movement for farmers and artisans around the world. On a recent trip to Guatemala, Dana Geffner, Executive Director of Fair World Project, sat down with Yolanda Sebastiana Calgua […]

Radio CATA

radiocata

A Radio Station to Empower the Latino Community By Meghan Hurley In November of 2015, CATA, The Farmworkers Support Committee, officially launched Radio CATA, its own Spanish language non-commercial low-power FM radio station in Bridgeton, New Jersey. The radio station began as a way to reach out to the immigrant community and engage them in […]

Small is Beautiful: But Can Its Rules be Applied to the Fashion Industry?

fairworld

Contributing writer, Safia Minney, Founder and Director of People Tree, argues that we must make and buy clothes while being conscious of their humanity and sustainability. People Tree is working with small-scale organic farmer, artisan and tailor fair trade groups in eight countries. This year is People Tree’s 25th anniversary in Japan where I started […]