Launches on ethical platform have almost doubled since 2008

Author: Elaine Watson June 10, 2011   The percentage of new foods and drinks launched with an ‘ethical positioning’ has almost doubled since 2008, despite the premium price tag often attached to these products, according to Innova Market Insights. New products with an ethical positioning grew from 3.7 percent of new launches in the US … Continue reading Launches on ethical platform have almost doubled since 2008