Launches on ethical platform have almost doubled since 2008
JOIN OUR MAILING LIST
Enter Email
CONTRIBUTE TODAY
FOLLOW US ON
FEATURED CAMPAIGN

 Watch the Video

FacebookTwitterGoogle+EmailShare

Elaine Watson

June 10, 2011

 

The percentage of new foods and drinks launched with an ‘ethical positioning’ has almost doubled since 2008, despite the premium price tag often attached to these products, according to Innova Market Insights.

New products with an ethical positioning grew from 3.7 percent of new launches in the US in 2008 to 6 percent of introductions tracked in the first quarter of 2011, driven by a surge in sales of products certified by third parties such as the Fair Trade USA, the Rainforest Alliance and the Marine Stewardship Council, said head of research Lu Ann Williams.

“The US market accounted for 25 percent of all new global products tracked with a FairTrade positioning between April 10 and March 11, 2011, with an explosion in launch activity in the past two years. We reported a doubling in tracked US launches with the typically higher-priced FairTrade positioning from 2008 to 2010, the worst years of the current economic collapse.”

Products launched with claims such as ‘minimally processed,’ ‘locally sourced’ and ‘sustainable’ were also on the rise, while premium products continued to flourish, accounting for 14.2% percent of new products during the first quarter of 2011, compared with 8.4 percent in 2008, she added.

“Consumers are aiming to meet the demand for added-value encompassing better quality and offering a momentary escape in stressful times.”

Mintel: Green claims on 10% of new products

Mintel data covering global new food and drink launches also shows strong growth in products promoted as sustainable, with the percentage containing ‘green’ messages rising from a handful in 2005 to well over 10% of new products in 2009.

The percentage of new products containing natural claims ( ‘no artificial colors/flavors/preservatives/additives’ etc) rose from just over a quarter of new launches to well over a third over the same period.

Launches on ethical platform have almost doubled since 2008

FacebookTwitterGoogle+EmailShare

Truly Equitable Trade: A Vision for Transformative Markets

credit - Equal Exchange Coop - Cooperativa Norandino Members

Fair trade has shown itself to be a successful model for building capacity and allowing marginalized producers to enter the market. Yet the fair trade movement is falling short of its potential to achieve genuine, profound, inclusive and democratic fair trade that truly transforms the way in which markets and economies are established. In June […]

The Road to Food Sovereignty

Global Land Use and Food Production Statistics

For every dollar consumers spent in supermarkets, health and environmental damages cost two dollars more. Our planet can no longer afford the industrial food chain that is destroying our planet and our health. The solution? To support the interlinked network of small-scale farmers, livestock-keepers, pastoralists, hunters and gatherers, fishers and urban producers who already feed […]

Fair For All: The Climate Solutions Embedded in Fair Trade

Woman picks Papaya - Serendipol - Dr Bronner

Experts agree, it’s high time we make some changes in the ways we grow food and crops. The good news is that small scale-farmers and their fair trade cooperatives are already leading the way to a new future—read on for seven principles that fair trade and climate advocates can agree on. Written by Anna Canning […]

Collaborating to Cool the Planet

photo-credit: Coop Coffees - Training group

How Farmer-to-Farmer Trainings Are Spreading New Solutions to Climate Change In the fall of 2017, Grow Ahead, a partner of Fair World Project, successfully crowdfunded a farmer-to-farmer training in Nicaragua. Here’s what José Fernando Reyes of Norandino Cooperative in Peru has to say about his experience. How Farmer-to-Farmer Trainings are Spreading New Solutions to Climate […]

Building Power From the Ground Up

Black Dirt Farm Collective

“There is no food sovereignty without land; land really is the basis of power, and it does not get simpler than that. Land is the primary mechanism for many of us poor folks and people of color to actually have something to stand on and have a future to farm. And it is not just […]

Product Picks

Tortilla Stones

We asked members of our staff and editorial board for some of their current favorite products that support traditional foods and the communities they are rooted in. Find them online or at your favorite natural food store! Deforestation, decreasing biodiversity, increasing pesticide use – those are just a few of the ways that our industrial […]

Fair Trade is the Pathway to Regenerative Agriculture

Coop Coffee

The movement for a food system that sustains people and planet is been growing. Fair trade offers a model to incorporate fair livelihoods and the true cost of production into regenerative agriculture models that are both new and very old, feeding the world and tending the planet. Written by Ryan Zinn The climate is changing, […]

A Soil-to-Soil Vision for the Fashion Revolution

Paige Green - Fibershed

From origins in Northern California, Fibershed is building a global network of regional regenerative fiber systems. Founder Rebecca Burgess describes her vision for vibrant local fibersheds that connect us to the landscapes that grow what we wear and sustains a new generation of farmers, ranchers, natural dyers and mills. From conventional cotton production, which uses […]

Fair Trade As We Do It: the Story of Jumbo Nuts

Annie Jose sewing rice seeds into her rice paddy

Fair Trade Alliance Kerala, the small-farmer collective I work for, is recapturing the homestead farming traditions of Kerala. Our goal is to grow to about 10,000 farming families stewarding about 40,000 acres of farmland, creating conditions that are akin to a tropical rainforest in crop diversity and biodiversity. For us, biodiversity is a food security […]

Regenetarians Unite!

Regenetarians Unite

As eaters, we have a choice: will our diets restore and replenish the earth, or will they deplete it? An exploration of three key principles that look beyond simple distinctions between omnivore and vegan towards a new Regenetarian ethos. By David Bronner How the Regenerative Agriculture and Animal Welfare Movements Can End Factory Farming, Restore […]