Fair Trade takes root in Brazil
Enter Email

 Watch the Video


April 3, 2011

A new agreement between Fairtrade International and a fair trade organization in Brazil promises to bring Fairtrade certified products to Brazilian store shelves and boost farmers’ Fairtrade sales.
The concept of fair trade is widely supported in Brazil by both civil society organizations and the government. But Fairtrade certified products have not yet been available on the Brazilian market. Now, Brazilian Fairtrade producers and traders have come together to establish the Associacao Brasiliera de Comercio Justo (AB-CJ). This new organization will work towards the launch of the FAIRTRADE Mark in Brazil and will assist Brazilian Fairtrade growers in accessing and developing their domestic market. In so doing, it will be open to other Brazilian Fair Trade stakeholders interested in collaborating with Fairtrade.
There are currently more than fifty Fairtrade certified producers and traders in Brazil with coffee, fruit juices, and fresh fruits and vegetables being the main products. According to Naji Harb (President of the AB-CJ), the development of the domestic Fairtrade market in Brazil has never been more timely. Many Fairtrade producers are suffering from the appreciation of the Brazilian Real against major trading currencies, as well as from a rise in the cost of production and logistics to deliver their products to the international market.
Fairtrade International officially endorsed AB-CJ’s work in a meeting on 24 March in Sao Paulo, Brazil. Mr Harb, Martin Hill (Director Global Accounts, Fairtrade International) and Hugues Tshibemba (Director International Relations, Fairtrade Canada) agreed to work closely together in developing the Brazilian Fairtrade market. These efforts are envisioned to eventually lead to the signing of a Fairtrade Marketing Organization Agreement between Fairtrade International and AB-CJ, with which the Association will become an official member of the Fairtrade family.
Mr Tshibemba said “Fairtrade Canada is happy to be involved in the creation of a national Fairtrade initiative in Brazil. We believe it is important to develop the local market for Fairtrade products by establishing an organization that would not only promote and educate consumers about Fairtrade, but would also help producers through capacity building and administrative efficiency to sell Fairtrade products within Brazil as well as internationally.”




Fair Trade for Farmers and Soil

Plowing field with oxen

Small-scale organic farming and regenerative agricultural practices combat our climate crisis and help feed the world. Here are just a few of the ways that fair trade producers and their brand partners are collaborating to grow ethical supply chains through regenerative organic agricultural methods, and producing goods that we can all feel good about. This […]

The Hidden History Made at Sakuma Brothers Farms

Picking blueberries: Copyright David Bacon

History was made on September 12, 2016 with the election of Familias Unidas por la Justicia to be the union representing berry pickers at Sakuma Brothers Farms in Washington state. Three perspectives on what that means for farmworkers, farmers, and our food system. History was made on September 12, 2016 with the election of Familias […]

Food Waste, Hunger and Climate Change

Food Wastage Footprint and Climate Change, Rome FAQ

As a child, you likely heard some variation of the cliché, “Eat all your food; there are starving people in the world.” While hunger remains one of humanity’s greatest challenges, the underlying causes are not as clear as one might think. Written by Ryan Zinn As a child, you likely heard some variation of the […]

Fair Cannabis?


For decades, workers have flocked to Northern California and Southern Oregon to work the fall cannabis harvest. Some are migrants on their seasonal tour. Others are driven by an interest in cannabis culture, or by the promise of lucrative pay. While some “trimmers” have had pleasant, safe and profitable experiences, many have not. Written by […]

Sustainable Public Procurement:

Sustainable Public Procurement

An Understated and Effective Way to Grow Fair Trade Sales of fair trade products have grown in leaps and bounds, especially in Europe. While this growth is encouraging, supply from producers in the Global South is well ahead of demand from consumers in the North. How do we close this gap? Here’s a practical guide […]

Trading Down: How Unfair Trade Hurts Farmers

United States farm incomes sharply declined in 2016 for the third year in a row. Prices for wheat and corn are currently at ten-year lows, and in many cases U.S. farmers are paid below the cost of production for what they produce. While these low prices hurt U.S. farmers, when the crops are exported by […]

Grow Ahead: Crowdfunding Climate Resilience

Fair World Project is launching Grow Ahead, an online crowdfunding platform. For the first time, individual consumers can forge an intimate link with front-line farmer groups, directly funding farmer initiatives and supporting the global effort to address climate change on the farm. Industrial agriculture and food production is a major contributor to climate change, and […]

Fair Cities


    What will the just economy of the future look like? We asked for your suggestions for cities across North America that are living examples of fair trade values in action. Is yours on the list? MINNEAPOLIS/ST PAUL, Minnesota Minneapolis-St. Paul is a hotbed of fair trade activity. For decades now, local nonprofits like the […]

It’s Time for Wages With Dignity


by Ryan Johnson Quietly, hidden behind the headlines that feature presidential candidates bemoaning the state of our country and our economy, voters in several states are no longer waiting on politicians. They’re taking matters into their own hands and launching minimum wage ballot initiatives to create the economic change people sorely need. The impetus for […]

The Business Case for Raising the Minimum Wage


by David Bronner At Dr. Bronner’s, the company I run with my family, we believe that we can only prosper in the long run if we contribute to the prosperity of society as a whole. It’s why we strive to compensate all our staff fairly, cap executive compensation at five times the lowest paid position, […]