Small-scale farmers grow 70% of the world’s food. Yet our global food system poses many obstacles to those who want to earn a fair livelihood. Watch the video “The Fair Trade Story” to see the connection between supporting dedicated fair trade brands and combating climate change and unjust trade policies.
Fair World Project was initially launched by the Organic Consumers Association (OCA) in 2010 with an emphasis on promoting fair trade in commerce, especially in organic production systems, and protecting the term “fair trade” from dilution and misuse for mere PR purposes, as conscious consumers expand the market for fairly traded products.
To that end, FWP seeks to help consumers understand fair trade labels and market claims.
We also engage directly with certifiers and brands when see false or misleading claims in the marketplace or see that a certifier’s own policies are not upheld.
See for example, this letter we sent Fair for Life after Castle Rock bottled water issued a press release implying their water was fair trade certified. As a result, Fair for Life asked Castle Rock to clarify their messaging to make it clear the brand for For Life certified (a kind of corporate responsibility certification) but that the water itself is not fair trade.
If you see a fair trade market claim that does not seem right to you, email as at firstname.lastname@example.org.